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Eric Way Lovemore Introduces Head Quarters Barbering Academy to South Africa

Earn International Certification for A Lifelong Career.



Our very own Eric Way of the well-known Groomed Academy introduces to South Africa a new online educational venture for aspiring barbers with the all-new Head Quarters Barbering Academy.

Would you like to join him and take firm advantage of an international online course curriculum?

Online Video Courses Now Available in South Africa - easily accessible on your mobile, computer or even television.


Based in the UK, HQBA is pioneering a new standard of barber and male grooming training in the UK. They are committed to cultivating opportunities within the Barber industry. Rich in industry knowledge and experience, their Principal Educator and Mentor Eric Way Lovemore strives to revolutionise the industry with a training approach that is entirely hands-on, simple but structured. By embracing this approach, graduates leave highly skilled and knowledgeable about male styling and grooming.


Eric Way Lovemore believes that investing in Education is imperative to stay relevant. His experience and qualifications stand for themselves and he has drawn on his life’s work to create a curriculum that give South African, and indeed global, students a sound footing for a successful career.

As brand ambassador, educator and artistic manager for the prestigious Head Quarters Group, Eric says, “Head Quarters is a wonderful company to be associated with and I can bring all my knowledge and experience from Groomed Academy as a training facility to help them develop and train their barbers and male grooming specialists.”

The Academy is running both online courses and in-person short courses.

  • Cutting and Fading

  • Luxury Hot Towel Shaving

  • Facial Waxing

  • Men’s Colour

They are also offering the City and Guilds NVQ Level 2 and 3 in barbering.



Eric says he wants to develop students who will be in demand, to be able to guarantee employment for the students. “At Head Quarters, we have our own shops that we can stream barbers to, but I’m expecting that the level of training we are offering will be recognised by barbershop owners as desirable and we become a supply chain to the industry.”

The courses have been specially collated to suit both the beginner and the more experienced barber who wants to brush up on a specific skill.

Eric is delighted that this will expand the horizons for South African students in terms of further education as well as international employment, adding to the career value that these exceptional courses provide.

Now you can empower yourself with the skills you need. Easily and affordably.


Online Courses Available in South Africa

Empower yourself for your future career choices easily and quickly – just register and pay for your courses and you can then immediately access all training video tutorials and complete them online in your own timeframe.

All video tutorials are easily viewable on mobile phones as well as computers and televisions.


What you'll get:

  • Full access to the training course

  • Support from our Head Trainer

  • Certificate upon completion

Your Online Educator will be Eric himself, guiding you through your step-by-step video training.

When you’re finished, you will take a test for your certification. A passmark of 80% is required and you can redo the test if you need to. You will then receive your online certification!

To Register with Us, Click HERE for your Courses.



Cutting & Fading - Online Introduction Offer

This introductory course to cutting, teaches students who have never cut, how to perform the various principles of cutting from long hair to short using cutting and thinning shears. The course progresses onto learning how to perform and understand the principles and technique of fading using your clipper. You will also learn how to perform combination cuts and blending.

Luxury Hot Towel Shaving - Online Introduction Offer

Hot Towel/Wet shaving is an art form that has rapidly come back into fashion and is an increasingly important skill to have if you already are a Barber or are thinking about becoming a Barber or introducing this service into your Salon. Our expert tutor featured in the video will walk you through the steps of the traditional wet shave.

Facial Waxing - Online Introduction offer

A great add-on to your services is Facial Waxing that a lot of gents are now embracing. This video tutorial takes you through the steps of consultation, preparation, application and removal.

Mens Colour - Online Introduction Offer

Learn the fundamentals of gent's basic colour, covering consultation, preparation, application and toning. This video tutorial covers Platinum and how to cover grey.


These courses are ideal for:

  • Students wishing to learn Barbering with no previous experience

  • Hairstylists wishing to learn the skill of barbering

  • Barbers wanting to upskill themselves

  • Barber students wanting to prepare themselves for the Barber Trade Test


This means even more career choices and exciting international prospects for barbers who graduate with the resources that will support them in developing lifelong skills in the industry.


“I've always wanted to be a barber but with bills to pay I never had the time to train. The online courses were an ideal way for me to learn in my own time and eventually get confident with a pair of clippers!” - Josh Graham, Previous Student



About Eric Way Lovemore:

  • Eric is a multiple award-winning barber, owner and educator of Groomed Academy in South Africa.

  • Artistic manager and educator for Head Quarters Barbers and Beverages

  • Global Educator, Advisor and Brand Ambassador for the Spanish tool brand Artero.

  • Educational Ambassador for The Bluebeard’s Revenge United Kingdom

  • And now, he’s proudly the lead educator at Head Quarters Barbering Academy.

  • A South African hairdressing industry icon who has won numerous awards in his career, including the Twincare International Gents Hairstylist of the Year 2018, the Twincare International Team Hairstylist of the Year 2019 and 2020, the Best Wahl Photographic Barber of the Year 2019, and the Best Manager / Owner of the Year at the Salon International Africa Awards 2020.

Click HERE to see our courses

Pay Online - easy and efficient


For more information, follow Head Quarters Barbering Academy!


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